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TRUPROPIO · YOUR PROPERTY TOOLKIT

The tools behind your next move.

Explore Listing Builder, BeeLine discovery, Keith’s contract reference tutorial and the Price Dropper simulator—all in one place.

FOUR DECADES OF EXPERIENCE. A NEW GENERATION OF TOOLS.

Built on experience.
Powered by TruPropIO.

Brokerage know-how and smart tools, brought together for your sale. The TruPropIO experience goes well beyond an MLS listing.

Pricing tools

See how buyers respond to price, and what a reduction does and doesn’t do. More on the 18-day pricing strategy.

Price Drop Tool

The reality of pricing a home.

Sellers and agents can start too hopeful. Small reductions may bring showings without offers. Discover where buyers will act—then negotiate the best agreement you can.

Price discovery simulatorIllustrative demo
Fictional $450,000 listing. Teaching scenario only; not a valuation or a live recommendation.
Why a price drop—and not a price increase?

At Publix, the price on the shelf invites a purchase. A home’s list price should invite an offer. Price it compellingly, and competing buyers may push the final price higher.

But homeowners often need to test their hopeful number first: “What if someone will pay it?” That’s understandable. Some want to sell only if they get that number—and that’s their choice.

If your goal is to sell, this tool helps you read the response, adjust your price and find the buyers willing to act.

The goal isn’t a lower price. It’s finding your buyer—and negotiating the strongest sale you can.

Listing, marketing and contract tools

Build the listing, reach buyers where they search, and check the contract’s blanks.

Listing Builder

5 seconds. That’s fast.

Enter your address to build an MLS-ready draft with the hard fields filled in. Review the facts, add your photos and let AI help with the description.

Sample Stellar MLS listing worksheet
Listing Builder · Sample MLS worksheet
BeeLine by ShowingBee

Discovery that moves with buyers and renters.

A home-search companion for buyers and renters. Discover properties as you drive, explore listings and request friendly, convenient showings.

BeeLine map with clustered discovery areasBeeLine property discovery with Drive Mode
Actual ShowingBee screens · Map discovery + Drive Mode
FAR/BAR Contract Checker

Keith’s experience. Your reference.

Explore Keith’s preloaded guidance for the contract’s fillable blanks—what he might consider in each situation. A reference tutorial; it does not read, edit or analyze your offer.

ILLUSTRATIVE TUTORIAL · NOT A CONTRACTResidential Contract
For Sale and Purchase
Purchase price $425,000Initial deposit Review amount30-day loan approval 30 daysClosing date ____________
Loan commitment deadline: 30 daysKeith says, “20-day loan commitment, 30-day close date.”Explore this example +

Keith’s example separates the loan-approval checkpoint from closing. Confirm realistic timing with the lender and review the actual contract before deciding. This is preloaded educational guidance, not an analysis or recommendation for your offer.

Explore seller guidance on FAR/BAR terms, loan-approval deadlines and 4-point inspection pitfalls.

Explore Contract & Inspection Protection Guide →
Why Keith wrote Fierce Guardian

From 6,000 Closings
to Fierce Guardian

Experience isn’t just about how many deals you’ve closed—it’s about understanding what homeowners feel along the way.

After writing an unpublished first draft that focused exclusively on the money, broker Keith Gordon realized that true satisfaction comes from something deeper.

Homeowners want to be heard.

Fierce Guardian distills 40 years and 6,000 transactions into a conviction: seasoned negotiation and genuine compassion must go hand in hand to protect a seller’s home, equity and peace of mind.

Order The Fierce Guardian on Amazon ↗Explore your selling options →

Opens the book’s page on Amazon.

Your next move

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