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FLORIDA MARKET CONDITIONS

Understand the market. Plan your next move.

Explore mortgage rates, Florida sales trends and the costs shaping buyer budgets. Then use your property’s response to guide your next decision.

Mortgage buydowns: a tool for today’s marketHow a 2-1 buydown lowers a buyer’s payments, and why sellers offer one instead of cutting price.Learn how it works →
KEITH’S VIEW · THE MARKET HAS CHANGED

Same destination. Different seas.

Your goal is still a successful sale. The conditions call for a different plan.

A sailboat on calm water in warm sunlight
2012–2022

Smooth sailing

Keith’s shorthand for the easier sailing years: momentum could do more of the work for a seller.

20122013201420152016201720182019202020212022
A sailboat navigating rolling waves and whitecaps
2024–2026

Headwinds

Price with purpose. Watch buyer response closely. Use showings, feedback and offers to adjust your course.

202420252026
You can’t change the wind. You can adjust your strategy.Make your first 18 days a deliberate market test—not a wait-and-see exercise.
Illustrative market-era framing, not a statistical index. Conditions vary by property and local market; 2023 is the transition between the two periods shown.

Market charts & context

We have some headwinds - Let’s Get the List Price Right

A national mortgage-rate barometer

30-year fixed mortgage rates

Freddie Mac’s weekly U.S. average, expressed as a percentage. Use the trend as context when reviewing your pricing strategy and market conditions.

Open the latest rate and interactive graph on FRED ↗
Freddie Mac 30-year fixed mortgage rate, weekly percentage over the past two years. Open FRED for accessible data and the latest observation.
Source: Freddie Mac, Primary Mortgage Market Survey® (MORTGAGE30US), via FRED, Federal Reserve Bank of St. Louis. Weekly, ending Thursday; not seasonally adjusted. National benchmark, not a personal loan quote.
Florida / Five completed years / 2021–2025

The market changed.
Your pricing strategy should, too.

Longer selling times. Fewer closed sales than the boom. See why an early read on buyer response matters.

Days to contract

Annual median • listing to signed contract

● Single-family● Condos & townhouses
01836547290202120222023202420252021: 12 days122022: 14 days142023: 32 days322024: 44 days442025: 55 days552021: 21 days212022: 15 days152023: 32 days322024: 54 days542025: 75 days75

These are medians for properties that closed that year—not averages, peak DOM or listing-to-closing times.

Annual closed sales

Transactions • single-family + condos/townhouses

● Single-family● Condos & townhouses (light green)
0k100k200k300k400k500k600k202120222023202420252021: 350,516 single-family + 160,177 condos/townhouses = 510,693 closings510.7k2022: 287,352 single-family + 125,494 condos/townhouses = 412,846 closings412.8k2023: 257,679 single-family + 105,411 condos/townhouses = 363,090 closings363.1k2024: 252,688 single-family + 94,380 condos/townhouses = 347,068 closings347.1k2025: 255,012 single-family + 88,793 condos/townhouses = 343,805 closings343.8k

Stacked bars show both property types. Labels show their combined annual total; sales volume here means units, not dollars.

2026 update / January–September / Released October 16

What is happening in 2026?

Full-year results are still ahead. These reported year-to-date and September figures add current context to the completed annual history above.

Single-family / YTD48 days

Median time to contract
7.7% lower than Jan–Sept 2025

Condos & townhouses / YTD73 days

Median time to contract
2.8% higher than Jan–Sept 2025

Combined / YTD closings272,495

200,158 single-family (+3.1%)
72,337 condos/townhouses (+7.1%)

Annualized illustration: 272,495 ÷ 9 × 12 ≈ 363,327 closings. This simple run rate is not seasonally adjusted, an official forecast or a completed 2026 total. It is kept separate from the annual bars.

The signals are mixed: single-family homes are reaching contract faster year to date, while condo/townhouse YTD timing is slightly slower than the same period last year. Local buyer response still matters more to your next move than a statewide label.

Source: Florida Realtors® September 2026 Monthly Market Detail: Single-family ↗ · Condos/townhouses ↗. Snapshot checked October 18, 2026; not a live feed.

The buyer’s monthly payment / An affordability illustration

Same home.
More pressure on the buyer’s budget.

Buyers respond to the whole monthly cost—not just your asking price. Mortgage interest, insurance and association fees can leave less room for the home itself.

Mortgage principal + interestInsuranceHOA / condo duesProperty taxes
Added monthly pressure

Compare two cost scenarios

Illustrative inputs—not 2022 or 2026 market averages.

Lower-costHigher-cost

Tax inputs approximate $3,550/year and $4,900/year. Other inputs remain illustrative; these are not complete historical household budgets.

MoreLess · Annual figures, taxes and other buyer costs

Annual figures and definitions

YearDays to contract
Single-family / Condo
Combined closed salesOriginal list price received
Single-family median
202112 / 21 days510,693100%
202214 / 15 days412,846100%
202332 / 32 days363,09096.9%
202444 / 54 days347,06896.2%
202555 / 75 days343,80595.2%

2025 year-end supply was 4.6 months for single-family homes and 8.8 months for condos/townhouses. Conditions differ by property type and location, so a single statewide “balanced market” label can obscure important differences. Full-year 2026 is not yet complete and is excluded from this annual comparison.

2025 annual, 2026 YTD and September comparison

Metric2025 full year2026 Jan–SeptSeptember 2026 only
Single-family days to contract554847
Condo/townhouse days to contract757365
Combined closed sales343,805272,49527,716

Columns cover different time periods. Compare YTD sales growth against the same nine months of 2025, not a full-year total. Monthly and YTD medians can differ because of seasonality and the mix of properties sold.

Property taxes add pressure, tooAbout 39% higher

Florida’s average single-family property-tax bill increased from about $3,550 in 2020 to $4,900 in 2025—roughly $113 more per month.

Estimate the buyer’s taxes.

Do not rely on the seller’s current bill. Save Our Homes limits assessed-value increases for eligible existing homesteads, not the entire tax bill. After a sale, reassessment can raise the buyer’s taxes; exemptions and eligible portability affect the result.

ATTOM figures as reported by MarketWatch, October 9, 2026 ↗. Reported increase is 39%; rounded dollar figures imply about 38%. Statewide averages do not measure the increase on the same home. Florida DOR assessment and portability guidance ↗. Ask the county property appraiser for a purchase-specific estimate.

Insurance changes the equation.

Use a property-specific quote. Wind, flood, deductibles and coverage can change the cost.

Condos need a closer look.

Review dues, reserves and special assessments. Building requirements and budgets vary.

Everyday costs compete, too.

Food, transportation and other expenses can shrink a buyer’s housing budget.

Fixed-rate, fully amortizing 30-year loan illustration. Excludes mortgage insurance, points, lender fees, utilities, maintenance, special assessments and any separate flood premium not included in the insurance input. Tax amounts are editable examples; a buyer’s assessed taxes may change after purchase. Not a loan quote, affordability approval or historical data series. Financing questions belong with the buyer’s lender.

You have the market context / Choose your next move

The market has changed.
You still have options.

Start with an 18-day plan: price to attract buyers, review showings and offers, then adjust with evidence. A lender may help a buyer explore a temporary buydown; targeted seller concessions can help with eligible costs. If the numbers still don’t work, consider renting, waiting or exploring a short sale. Want help navigating the decisions? Keith Gordon’s Pro Team represents you for 1.5% at closing. Your home. Your decision.

More optionsLess −
01 / Price discovery

Build your 18-day plan.

18
days to read the responseShowings → Feedback → Offers

Set a compelling price, make showings easy and review feedback and offers early. Aim to reach a suitable contract during the first cycle when possible. If the response misses the mark, adjust with evidence rather than simply adding days on market.

Or put a Pro on your side.

Hire Keith Gordon and his team for 1.5% at closing. Getting the right buyer under contract—and understanding the nuances of that agreement—takes more than years in the business. Keith draws on 6,000+ closed transactions, deals that did not close, and the patience to work through difficult conversations with buyers and their agents.

That experience is at the heart of Fierce Guardian: skilled negotiation, compassion and a clear understanding of the homeowner’s needs. Sometimes a Pro can help you find the way forward.

Put the Pro Team to work · 1.5% at close →
02 / Buyer financing

Ask a lender about a temporary buydown.

5%Year 1
→
6%Year 2
→
7%Year 3+
Illustrative payment subsidy on a 7% note rate

Illustration: with a 7% fixed note rate, a funded 2-1 buydown can subsidize payments calculated at 5% in year one and 6% in year two, then the full 7% payment from year three onward. The note rate itself remains 7%; the subsidy must be funded.

Details to weigh before deciding

Buyers generally qualify at the full note rate. They should be able to afford that payment without counting on a refinance. Future rates, qualification and refinancing costs are uncertain.

Keith suggests asking Troy Borkowski at American Financial Network about available options (see the mortgage buydown page, or try the buydown calculator). Confirm current terms, eligibility, APR, costs and funding directly with the lender; this example is not a verified AFN offer or rate quote.

03 / Negotiate the net

Consider targeted seller concessions.

3% credit$12,000
6% credit$24,000
Seller credit on a $400,000 sale · reduces net

Seller credits can help with eligible closing costs, a temporary buydown or permanent discount points. FHA: up to 6%. VA: 4% for defined seller concessions. Conventional: 3–9% for a primary or second home, depending on down payment and loan-to-value. VA’s cap excludes ordinary buyer closing costs and normal discount points; conventional investment-property financing generally has a 2% cap. Credits must meet lender rules and eligible-cost limits. See the limits by loan type ↓

Details to weigh before deciding

At $400,000, a 3% credit is $12,000; 6% is $24,000. At an unchanged price, every dollar of seller credit reduces your net by a dollar. Compare the complete offer.

A higher negotiated price may offset some credit only if the buyer, lender and valuation support it. A lender commonly bases financing on the lower of price or appraised value; raising the price does not create appraisal support.

04 / When proceeds fall short

Explore whether a short sale fits.

Market-supported offer→Lienholder review→Approved path

If the sale cannot cover the mortgage payoff and selling costs, a short sale may be an alternative to foreclosure, subject to lender and lienholder approval. Start the discussion early; an offer often becomes a key part of the approval package, but the servicer can begin reviewing your situation beforehand.

Details to weigh before deciding

Keith’s planning estimate is 5–7 months, with timing varying significantly. Commissions and closing costs may be paid from lender-approved proceeds, but no out-of-pocket cost or contribution waiver should be assumed. Obtain written approval addressing any remaining debt; credit and possible tax consequences need individual advice. A short sale is not guaranteed to cause less credit damage than foreclosure.

Early price discovery can help produce a supportable offer. Approval, title clearance and closing still require separate work.

“A Miami short sale once meant tracking down a doctor in Venezuela for a mortgage release—even though the mortgage had been paid. Finding a buyer was only part of the work.”

— Keith Gordon, recalling a past transaction
Your home. Your decision.Sell. Wait. Rent. Stay.

The right plan serves your needs—not just a transaction. Compassion and a clear view of the numbers belong in every negotiation.

Resources: Fannie Mae temporary buydowns ↗ · Seller-contribution limits ↗ · CFPB short-sale guidance ↗.

Source: Florida Realtors® 2025 Yearly Market Detail, with historical annual data: Single-family report ↗ · Condo/townhouse report ↗. Released January 16, 2026. Historical context, not a live local forecast.

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Pro · Full broker representation

Due to start$0
Commission when your sale closes1.5%
Professional photographyIncluded

The 1.5% commission ($4,500 minimum) replaces the applicable flat-fee success fee. Any buyer-agent compensation you agree to and outside transaction costs are separate.

Your cancellation terms
Six-month listing term. Cancel any time with 30 days’ written notice and a $300 cancellation fee, which covers photography and marketing setup. You can’t cancel while under contract.

Photos can be uploaded directly to your TruPropIO listing control panel once received, or our team can upload them for you.

Review preview: payment and electronic brokerage-agreement signing are not connected on this concept site. No payment or listing agreement is submitted. The separate written brokerage agreement controls.

Why Keith wrote Fierce Guardian

From 6,000 Closings
to Fierce Guardian

Experience isn’t just about how many deals you’ve closed—it’s about understanding what homeowners feel along the way.

After writing an unpublished first draft that focused exclusively on the money, broker Keith Gordon realized that true satisfaction comes from something deeper.

Homeowners want to be heard.

Fierce Guardian distills 40 years and 6,000 transactions into a conviction: seasoned negotiation and genuine compassion must go hand in hand to protect a seller’s home, equity and peace of mind.

Order The Fierce Guardian on Amazon ↗Explore your selling options →

Opens the book’s page on Amazon.

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