
Smooth sailing
Keith’s shorthand for the easier sailing years: momentum could do more of the work for a seller.
Explore mortgage rates, Florida sales trends and the costs shaping buyer budgets. Then use your property’s response to guide your next decision.
Your goal is still a successful sale. The conditions call for a different plan.

Keith’s shorthand for the easier sailing years: momentum could do more of the work for a seller.

Price with purpose. Watch buyer response closely. Use showings, feedback and offers to adjust your course.
Freddie Mac’s weekly U.S. average, expressed as a percentage. Use the trend as context when reviewing your pricing strategy and market conditions.
Open the latest rate and interactive graph on FRED ↗
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Longer selling times. Fewer closed sales than the boom. See why an early read on buyer response matters.
Annual median • listing to signed contract
These are medians for properties that closed that year—not averages, peak DOM or listing-to-closing times.
Transactions • single-family + condos/townhouses
Stacked bars show both property types. Labels show their combined annual total; sales volume here means units, not dollars.
Full-year results are still ahead. These reported year-to-date and September figures add current context to the completed annual history above.
Median time to contract
7.7% lower than Jan–Sept 2025
Median time to contract
2.8% higher than Jan–Sept 2025
200,158 single-family (+3.1%)
72,337 condos/townhouses (+7.1%)
Annualized illustration: 272,495 ÷ 9 × 12 ≈ 363,327 closings. This simple run rate is not seasonally adjusted, an official forecast or a completed 2026 total. It is kept separate from the annual bars.
The signals are mixed: single-family homes are reaching contract faster year to date, while condo/townhouse YTD timing is slightly slower than the same period last year. Local buyer response still matters more to your next move than a statewide label.
Source: Florida Realtors® September 2026 Monthly Market Detail: Single-family ↗ · Condos/townhouses ↗. Snapshot checked October 18, 2026; not a live feed.
Buyers respond to the whole monthly cost—not just your asking price. Mortgage interest, insurance and association fees can leave less room for the home itself.
Illustrative inputs—not 2022 or 2026 market averages.
Tax inputs approximate $3,550/year and $4,900/year. Other inputs remain illustrative; these are not complete historical household budgets.
| Year | Days to contract Single-family / Condo | Combined closed sales | Original list price received Single-family median |
|---|---|---|---|
| 2021 | 12 / 21 days | 510,693 | 100% |
| 2022 | 14 / 15 days | 412,846 | 100% |
| 2023 | 32 / 32 days | 363,090 | 96.9% |
| 2024 | 44 / 54 days | 347,068 | 96.2% |
| 2025 | 55 / 75 days | 343,805 | 95.2% |
2025 year-end supply was 4.6 months for single-family homes and 8.8 months for condos/townhouses. Conditions differ by property type and location, so a single statewide “balanced market” label can obscure important differences. Full-year 2026 is not yet complete and is excluded from this annual comparison.
| Metric | 2025 full year | 2026 Jan–Sept | September 2026 only |
|---|---|---|---|
| Single-family days to contract | 55 | 48 | 47 |
| Condo/townhouse days to contract | 75 | 73 | 65 |
| Combined closed sales | 343,805 | 272,495 | 27,716 |
Columns cover different time periods. Compare YTD sales growth against the same nine months of 2025, not a full-year total. Monthly and YTD medians can differ because of seasonality and the mix of properties sold.
Florida’s average single-family property-tax bill increased from about $3,550 in 2020 to $4,900 in 2025—roughly $113 more per month.
Do not rely on the seller’s current bill. Save Our Homes limits assessed-value increases for eligible existing homesteads, not the entire tax bill. After a sale, reassessment can raise the buyer’s taxes; exemptions and eligible portability affect the result.
ATTOM figures as reported by MarketWatch, October 9, 2026 ↗. Reported increase is 39%; rounded dollar figures imply about 38%. Statewide averages do not measure the increase on the same home. Florida DOR assessment and portability guidance ↗. Ask the county property appraiser for a purchase-specific estimate.
Use a property-specific quote. Wind, flood, deductibles and coverage can change the cost.
Review dues, reserves and special assessments. Building requirements and budgets vary.
Food, transportation and other expenses can shrink a buyer’s housing budget.
Fixed-rate, fully amortizing 30-year loan illustration. Excludes mortgage insurance, points, lender fees, utilities, maintenance, special assessments and any separate flood premium not included in the insurance input. Tax amounts are editable examples; a buyer’s assessed taxes may change after purchase. Not a loan quote, affordability approval or historical data series. Financing questions belong with the buyer’s lender.
Start with an 18-day plan: price to attract buyers, review showings and offers, then adjust with evidence. A lender may help a buyer explore a temporary buydown; targeted seller concessions can help with eligible costs. If the numbers still don’t work, consider renting, waiting or exploring a short sale. Want help navigating the decisions? Keith Gordon’s Pro Team represents you for 1.5% at closing. Your home. Your decision.
Set a compelling price, make showings easy and review feedback and offers early. Aim to reach a suitable contract during the first cycle when possible. If the response misses the mark, adjust with evidence rather than simply adding days on market.
Hire Keith Gordon and his team for 1.5% at closing. Getting the right buyer under contract—and understanding the nuances of that agreement—takes more than years in the business. Keith draws on 6,000+ closed transactions, deals that did not close, and the patience to work through difficult conversations with buyers and their agents.
That experience is at the heart of Fierce Guardian: skilled negotiation, compassion and a clear understanding of the homeowner’s needs. Sometimes a Pro can help you find the way forward.
Put the Pro Team to work · 1.5% at close →Illustration: with a 7% fixed note rate, a funded 2-1 buydown can subsidize payments calculated at 5% in year one and 6% in year two, then the full 7% payment from year three onward. The note rate itself remains 7%; the subsidy must be funded.
Buyers generally qualify at the full note rate. They should be able to afford that payment without counting on a refinance. Future rates, qualification and refinancing costs are uncertain.
Keith suggests asking Troy Borkowski at American Financial Network about available options (see the mortgage buydown page, or try the buydown calculator). Confirm current terms, eligibility, APR, costs and funding directly with the lender; this example is not a verified AFN offer or rate quote.
Seller credits can help with eligible closing costs, a temporary buydown or permanent discount points. FHA: up to 6%. VA: 4% for defined seller concessions. Conventional: 3–9% for a primary or second home, depending on down payment and loan-to-value. VA’s cap excludes ordinary buyer closing costs and normal discount points; conventional investment-property financing generally has a 2% cap. Credits must meet lender rules and eligible-cost limits. See the limits by loan type ↓
At $400,000, a 3% credit is $12,000; 6% is $24,000. At an unchanged price, every dollar of seller credit reduces your net by a dollar. Compare the complete offer.
A higher negotiated price may offset some credit only if the buyer, lender and valuation support it. A lender commonly bases financing on the lower of price or appraised value; raising the price does not create appraisal support.
If the sale cannot cover the mortgage payoff and selling costs, a short sale may be an alternative to foreclosure, subject to lender and lienholder approval. Start the discussion early; an offer often becomes a key part of the approval package, but the servicer can begin reviewing your situation beforehand.
Keith’s planning estimate is 5–7 months, with timing varying significantly. Commissions and closing costs may be paid from lender-approved proceeds, but no out-of-pocket cost or contribution waiver should be assumed. Obtain written approval addressing any remaining debt; credit and possible tax consequences need individual advice. A short sale is not guaranteed to cause less credit damage than foreclosure.
Early price discovery can help produce a supportable offer. Approval, title clearance and closing still require separate work.
“A Miami short sale once meant tracking down a doctor in Venezuela for a mortgage release—even though the mortgage had been paid. Finding a buyer was only part of the work.”
— Keith Gordon, recalling a past transaction
The right plan serves your needs—not just a transaction. Compassion and a clear view of the numbers belong in every negotiation.
Resources: Fannie Mae temporary buydowns ↗ · Seller-contribution limits ↗ · CFPB short-sale guidance ↗.
Source: Florida Realtors® 2025 Yearly Market Detail, with historical annual data: Single-family report ↗ · Condo/townhouse report ↗. Released January 16, 2026. Historical context, not a live local forecast.