Explore showings, feedback, offers and pricing tools. Illustrations are teaching scenarios, not forecasts.
YOUR SALE · YOUR COURSE
Three speeds when selling a home.
You choose the pace. The market helps you read the course.
01 / YOUR APPROACH
Never leave the harbor
Selling only if your wish price appears? Staying put can be the right choice when the market does not meet your needs.
02 / YOUR APPROACH
Slow and methodical
Test your price, review buyer response and adjust deliberately. Let evidence guide each move.
03 / YOUR APPROACH
Direct and speedy
Price to invite offers, react promptly and negotiate with purpose. A clear course can help you pursue a faster contract.
An 18-day review is a strategy checkpoint—not a promise of a contract. Sometimes the right move is not to sell.
TruPropIO cares a lot about your success
The truth could get you sold sooner than you think.
Find your best list price with TruPropIO’s AI prompt. Enter your address, copy the prompt into ChatGPT or Gemini, and explore comparable sales to help choose your starting price. Then let buyer response guide your next move.
Real Estate Market Stats and Pricing StrategiesBuyer response · Pricing simulator · AI CMA prompt · Mortgage rates · Florida market historyLearn more
IN A CLIENT’S WORDS
10 offers and 30 showings in under 5 days.
Christine and Karl priced it right, and buyers came fast. Keith raised the price by $20,000 to slow the showings, then drew three offers over asking and helped them pick the best one. A bidding war never leaves money on the table.
Christine & Karl · 10 offers in under 5 days
KEITH GORDON · PRICING
Buyers will always help you find full value.
Keith Gordon on how buyers show you a home’s full value.
Keith Gordon · 9:48
Why the first price cycle matters
The 18-Day Dilemma
The longer a home remains available, the more some buyers may ask: “Is it overpriced—or is there something I’m missing?” Read the response early, before time on market becomes part of the story.
TRUPROPIO PRICE FINDER · EXPLORE YOUR OPTIONS
Start with your price. Then get really honest.
This is just an exploration—nothing official. Enter your numbers and see how different asking prices could change buyer response.
Market conditions · Yellow / Caution selected
Select the conditions that fit your local market. These scenarios are not a live assessment of current rates or demand.
Just for exploration. This does not set or publish your listing price.
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What is your target sale price—the lowest you would accept? We call this your Walk-Number.
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03 / Keith’s pricing logic suggests…
$425,000 × 0.95$403,750Suggested comparison list price · your Walk-Number minus 5%
0.95 means 95% of your number: a 5% reduction. This is Keith’s pricing exercise, not an appraisal or a proven optimal price. Listing below your lowest acceptable price risks receiving offers below that amount.
Day 18 · Compare first-wave interest
Seller’s wish price · cautionWalk number · realisticIdeal list price · money green
FIND A COMPELLING STARTING PRICE
Slide the price. Watch buyer response.
Illustrative response at this price
2showings
0offers
The first 18 days / Buyer discovery through price
Watch price turn interest into offers. about your success.
Move the slider to compare your selected price with your walk number and suggested price. The bars and counts update together.
No showings
The list price may not be relevant to buyers searching in your market.
Showings, but no offers
Buyers are looking, but the price isn’t resonating enough to prompt an offer.
Offers
Price relevance. Buyers see enough value to begin a negotiation.
Move toward the suggested price to compare buyer response in this exercise. More modeled offers do not establish the best price or guarantee a sale.
Illustrative yellow-market first cycle: hopeful price, 2 showings and 0 offers; walk number, 5 showings and 0 offers; suggested price, 8 showings and 3 offers. The slider interpolates between these examples. Other market settings scale the activity; later cycles halve it. Teaching assumptions, not measured results or a forecast.
Check your price against comparable homes
Let’s take the human element out.Check your price against recent sales. Run a quick AI CMA.
Enter your address. Copy Keith’s AI pricing prompt into ChatGPT or Gemini, then compare recent sales with your Price Finder result and Walk-Number.
Read the full prompt
What will [PROPERTY ADDRESS] likely sell for? Build a concise Comparative Market Analysis using recent nearby closed sales and current competing listings. Show 3–5 relevant comps with source links, sale dates, prices, square footage and important differences in condition, location and features. Distinguish asking prices from closed prices. Recommend one initial list price for an 18-day market test, plus a supported likely sale-price range and confidence level. Explain the recommendation rather than giving an unexplained $50,000-wide range. Do not force a narrow range when the evidence does not support it. If you cannot access reliable current local or MLS data, say so; do not invent comps. List the property details or records needed to improve the analysis.
AI is one pricing input. Verify comparable sales, property details and adjustments. The walk-number exercise is a scenario, not an appraisal.
Read the response, understand the buyer’s perspective and choose the next move that works for you.
“Sellers aren’t buyers. Agents aren’t buyers. Only buyers know value.”— Keith Gordon
3 misconceptions about pricing a home
01“I have to accept a full-price offer.”
You choose whether to accept an offer. A compelling asking price may attract competing buyers—and offers above asking.
An asking price is an invitation to make an offer, not your automatic acceptance. Review the buyer, financing, contingencies, timing and net proceeds before deciding. Competition can lift the eventual sale price; it is not guaranteed.
TruPropIO’s self-represented and Pro listing agreements do not charge a commission or success fee solely because you decline a full-price offer. Other disclosed fees and cancellation terms still apply. Other brokerage agreements may have different commission provisions, so read yours carefully.
Once you enter a binding sales contract, your obligations change. Ask your attorney before attempting to withdraw.
Buyers can—and do—offer full price. A price that feels fair can make your home the one worth acting on.
Keith’s preference is a relevant, at-market price that invites action. Imagine buyers comparing 100 listings and finding one that offers clear value: they may offer asking price rather than risk losing it.
Many buyers want a home, not a drawn-out pricing game. A compelling price can attract several offers, giving you a chance to compare both price and the strength of each buyer. It does not guarantee a bidding war.
03“Every buyer just wants a bargain.”
Fair value can be more compelling than a discount. Experienced buyers compare your home with the alternatives they have already seen.
Some buyers have toured 20 or more homes, lost out on offers or walked away after inspections. They may value the right home, sound condition and a workable transaction more than winning a discount.
Your expectations do not establish market value. The strongest credible offer reveals what a willing buyer will pay on specific terms. Use showings, feedback and offers to test your position—and decide whether selling meets your needs.
The goal is a sound contract—not simply more days of exposure. Use showings, offers and feedback together. No offers? Reassess price, presentation and access early. An offer on the table? Evaluate its terms and the buyer’s ability to close.
