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Traditional Flat-Fee MLS · Florida

List it the traditional way. $399 for six months.

Your home on the MLS, price consultations included. You run the sale and pay $499 at closing, or $1,295 with your own transaction coordinator.

Free to build. Nothing is charged until you check out. No cancellation fee.

At signing$399
On the MLS6 months
At closing$499or $1,295 coordinated

What’s included

  • MLS entry and syndication to participating real estate websites
  • Price consultations at signup and on day 17
  • The Listing Builder: edit details, upload photos or order them, and preview your listing
  • ShowingBee showing requests, feedback and offers in one place
  • Required MLS addenda signed by our broker the same day
  • Concierge support from real people, not AI

Choose your closing

Closing support

Paid only if your home sells. You can switch to coordination any time before you go under contract.

Start my $399 listing →

Free account first. Nothing is charged until you check out.

How we market your listing

See all our marketing →
01 · Get seen

Local MLS and online exposure

Your listing goes into the local MLS, with exposure that can include Zillow, Realtor.com, Redfin and other participating sites.

02 · Easy showings

Agents book through ShowingBee

Agents enter the showing code from the MLS to request a showing. You set your availability and see every request.

03 · Discover as they drive

BeeLine

Eligible listings can surface as buyers explore nearby homes in BeeLine, another route to your listing.

Traditional or Test the Waters?

Both put you on the MLS with a broker in your corner. The difference is how you want to pay and how much help you want at closing.

Traditional Flat-Fee MLSTest the Waters
Up front$399$49
Time on the MLS6 months18 days, then you choose what’s next
At closing$499, or $1,295 with a coordinator$1,295 with a coordinator, if under contract in the 18 days
Price consultationsSignup and day 17Signup and day 17
Cancellation feeNone$199 if you cancel before day 18, or stop at day 18
Monthly feesNone for 6 months; then $79 a month only if you chooseNone during the test; $99 a month if you continue with coaching
Best forSellers who know their price and want to run the saleSellers who want the market to confirm their price first

Good to know

After 6 months
Keep your listing live month to month for $79, only if you choose. Nothing renews automatically.
Cancellation
No cancellation fee. Cancel any time, except while you’re under contract. The $399 isn’t refunded once your listing is live.
Want help after all?
Move to Keith’s Pro Team within 30 days of going live, and your $399 is credited against the Pro commission at closing.
Optional extras
50 professional photos $249 · drone photos $50 · spin lockbox $50 · yard sign $150 · MLS Comparative Market Analysis $75.
Other fees
No commission and no percentage. A few small fees can apply, like extra price changes; they’re listed in the agreement.

Questions about the Traditional plan

Who is the Traditional plan for?

Sellers who know their price and are comfortable running the sale: showings, offers, negotiation and, on a $499 closing, the contract paperwork. If you’re unsure about price, Test the Waters is built for that.

How long is my listing on the MLS?

Six months from the day it goes live. After that you can keep it live month to month for $79, only if you choose. Nothing renews automatically.

What do I pay at closing?

$499 if you handle the contract and closing yourself, or $1,295 if our coordinator handles Contract to Close, which replaces the $499. You pay only if your home sells, and you can switch to coordination any time before you go under contract.

Is there a cancellation fee?

No. Cancel any time, except while you’re under contract, and your listing comes off the MLS within 24 hours. The $399 isn’t refunded once your listing is live.

Can I get help later?

Yes. Move to Keith’s Pro Team within 30 days of going live and your $399 is credited against the Pro commission at closing.

Do I pay a buyer’s agent?

That’s your decision. Compensation is negotiable and set by you; it is not included in the flat fee.

How do showings work?

Agents enter the showing code from the MLS in ShowingBee to request a showing. You set your availability, and you see every request and piece of feedback in one place.

+ More FAQs: all questions and answers →

Ready when you are.

Build your listing free, then check out when it looks right.

Start with your address ↑
Why Keith wrote Fierce Guardian

From 6,000 Closings
to Fierce Guardian

Experience isn’t just about how many deals you’ve closed—it’s about understanding what homeowners feel along the way.

After writing an unpublished first draft that focused exclusively on the money, broker Keith Gordon realized that true satisfaction comes from something deeper.

Homeowners want to be heard.

Fierce Guardian distills 40 years and 6,000 transactions into a conviction: seasoned negotiation and genuine compassion must go hand in hand to protect a seller’s home, equity and peace of mind.

Order The Fierce Guardian on Amazon ↗Explore your selling options →

Opens the book’s page on Amazon.

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