Keith Gordon’s Master Class in Negotiating and understanding the “As-Is” FARBAR contract
Sixteen raw, unscripted sessions with the broker behind every TruPropIO plan. Keith walks through how he prices, writes, inspects, negotiates and closes Florida deals, the same strategies behind 6,000+ closings and The Fierce Guardian.
Why the videos? Some people want to understand every step. Keith is one of them. His distaste for incompetence comes from a healthy fear of not being worthy of a client’s trust: if he’s going to earn a commission, he’s going to represent you well. These sessions are technical, and they aren’t for everyone.
Every episode is always free. Two play right here; sign up to open all 16.
Price where buyers make full-price offers, and two or more buyers will chase your home. One example: a $378,000 listing that sold for $415,000.
Episode 13 · Negotiation & inspections · 2:56
Concepts of Negotiating FARBAR Contracts
Why Keith doesn’t let the time-to-accept deadline rush a sale, what never to put in your MLS ad, and how escrow and appraisal terms protect the seller.
Filmed in 2022 for Altru Realty, the Florida brokerage Keith founded before TruPropIO, so you’ll see the Altru name on screen. Keith Gordon owns TruPropIO, Altru Realty, GetMoreOffers and ShowingBee. Educational content, not legal advice.
Sign up to watchEpisode 1 · Negotiation & inspectionsUnderstanding the Short Sale ProcessWhy a short sale may be better than foreclosure, and how the process works.
Sign up to watchEpisode 2 · Pricing & sellingSell Your Home As-Is for Cash in 10 DaysWhen an as-is cash sale makes sense, and how to run one on a tight timeline.
Sign up to watchEpisode 3 · FARBAR contractsWhich Florida Real Estate Contract Is Better?Why buyers and sellers should be careful with the FAR/BAR “Regular” contract.
Sign up to watchEpisode 4 · FARBAR contractsHow to Buy a Home Using the FARBAR “As-Is” ContractThe buyer’s view of the As-Is contract and the protections it still provides.
Sign up to watchEpisode 5 · Title, permits & condosTitle Commitment, Title Insurance and SurveyWhat the title commitment, title policy and survey tell you before closing.
Sign up to watchEpisode 6 · FARBAR contractsWhich Florida Contract Is Better? FARBAR As-Is vs. RegularA side-by-side look at the two FARBAR contracts and who each one protects.
Sign up to watchEpisode 7 · Negotiation & inspectionsNegotiating a Home Inspection Report As-IsHandling repair requests under an As-Is contract without giving away equity.
Sign up to watchEpisode 8 · Title, permits & condosSelling a Home with Open Permits?What open permits mean for your sale and how to handle them.
Sign up to watchEpisode 9 · FARBAR contractsSelling a Florida Home? Use the FARBAR As-Is ContractWhy Keith recommends the As-Is contract for most Florida sellers.
Sign up to watchEpisode 10 · Title, permits & condosWatch This Before Buying a Condo in FloridaWhat every condo buyer in Florida should check before signing.
Sign up to watchEpisode 11 · Negotiation & inspectionsNegotiating an Inspection Report Using the FARBAR ContractHow the contract language shapes what happens after the inspection.
Sign up to watchEpisode 12 · Title, permits & condosOpen Permits and Unpermitted Work: Full DisclosureTitle insurance, open permits and unpermitted work: what to disclose and when.
Watch nowEpisode 13 · Negotiation & inspectionsConcepts of Negotiating FARBAR ContractsBuyers seldom walk away. Deadlines, escrow, the MLS ad and appraisal gaps.
Sign up to watchEpisode 14 · Pricing & sellingList Flat Fee MLS or FSBO? Risks and CostsWhat you gain and what you risk going flat-fee MLS versus selling by owner.
Watch nowEpisode 15 · Pricing & sellingHow to Sell Your Home and Create a Bidding WarPrice where buyers make full-price offers and let two or more chase your home.
Sign up to watchEpisode 16 · Pricing & sellingHow to Sell Your Home Fast and for the Highest PriceHow to position a listing so it moves quickly without leaving money on the table.