Help buyers discover your listing—and take the next step.

Keith’s view: quite the opposite—a thoughtful, early adjustment can send a positive message. If showings are scarce and feedback points to price, responding quickly tells buyers and buyer’s agents that you are listening to the market, realistic about value and open to workable offers.

Motivation can be a strength. A seller who adjusts promptly can appear approachable and ready to negotiate, rather than fixed on a price buyers are not responding to.

Day 18 is a review checkpoint, not a reason to wait. If the evidence is clear at day 14, review it then. Use showing activity, buyer feedback, competing listings and any offers to decide whether an adjustment makes sense.

Buyer reactions vary. A price reduction alone does not guarantee renewed interest or an offer.

A compelling price may bring several interested buyers into the same window. In a multiple-offer situation—whether two buyers or five—the seller can compare net proceeds, financing, contingencies and timing. Competition may improve terms or price, but you should not assume it will lift an offer to your minimum.

Keith’s advice: let the buyer ask. You could advertise closing-cost help, but it may signal that there is room to negotiate both your price and an additional concession. It does not necessarily mean your home is overpriced, but it can reveal flexibility before you have seen an offer.

My approach is to avoid pre-negotiating. Experienced negotiators do not always use a traditional written counteroffer at every stage; the strategy depends on the offer and the conversation.

If a buyer needs closing-cost help, give them the opportunity to request it. Then evaluate the price, the requested credit, financing and your net proceeds together. Decide what you are willing to offer in response to a real proposal.

— Keith Gordon

Yes. We enter your authorized listing in the local MLS used by area agents and distribute it to Zillow, Realtor.com, Redfin and other participating property-search sites. Display timing and available fields depend on each site’s feed, rules and your distribution settings.

In the MLS: your direct number can be included in the agent-only remarks or designated showing-contact fields, subject to the local MLS’s rules and your authorization. These confidential fields are available to authorized MLS users, not displayed as public listing remarks or sent to public portals.

Agents sometimes overlook those instructions. Most listings are full service, so an agent may naturally call the listing brokerage for showing information. When that happens, TruPropIO directs the agent to you and your showing instructions. We handle listing inquiries seven days a week and route them to the right person.

On Zillow, Realtor.com, Homes.com and other MLS-fed sites: do not expect your private MLS contact information to appear. Those sites control their public display and inquiry routing. A “Contact Agent” or tour-request button may connect a buyer with a participating buyer’s agent rather than TruPropIO or you. The route depends on the site, listing and button selected; public FSBO listings can follow different rules.

Portals may earn advertising or referral revenue from agent connections. There is no universal 35% referral fee: program terms and amounts vary. Zillow’s own guidance explains its agent connections and variable success-fee pricing.

ShowingBee provides a more direct path. With your authorized contact information displayed, buyers, renters and agents can see your name and phone number and request showings through ShowingBee, using your scheduling settings.

Portal references: Zillow agent connections · Zillow Preferred pricing. Display and routing rules vary by service.

Pro at 1.5% includes professional photography and a Comparative Market Analysis (CMA). Flat-fee MLS and multi-lister sellers can select 50 professional photos for $249, with drone photos available for an additional $50. Photos can be uploaded directly to your TruPropIO listing control panel once received, or our team can upload them for you. Our AI engine can help draft your listing description for you to review and verify. A CMA is a $75 optional service for self-represented sellers.

Keith’s view: A CMA that presents a broad value range—for example, $550,000–$625,000—does not, by itself, identify a useful starting list price. Ask what comparable sales and adjustments support a specific recommendation. A well-prompted AI property-value analysis can be another input, but its data and conclusions need verification. Neither an AI estimate nor a CMA should be your only pricing guide.

ShowingBee handles showing requests using your availability settings, including blackout dates and other access instructions. Offers can arrive through ShowingBee or the TruPropIO portal; you receive an email notification when an offer is received. Listing calls and emails are routed to you when you represent yourself, or to the Pro Team when we represent you. Keep your contact details and notification settings current.